Internet had redefined the marketing strategies of businesses, with the focus shifting from direct marketing to digital marketing. Technology has enabled Gryphon IT to help businesses plan their e-marketing strategies to connect better with their customers.We ensure that the process is smooth and transparent, and the deliverables are quick, affordable, and are professionally designed.
Search Engine Optimisation: Every business thrives to have more visibility of his/her website, by gaining a top position in search results. At Gryphon IT, we have SEO experts to plan SEO strategies and help improve your site’s visibility in search results. We plan it for link building, on-page and off-page optimization, directory listings, and blogging, thus resulting in increase in your website traffic.
Pay Per Click Management: – PPC is a popular method to get instant traffic to your website. The challenge is to plan the PPC campaign for budget and to define measurable goals. We, at Gryphon IT, prepare detailed PPC campaigns with strategies for expenses, expected results,ensuring best ROI.
Banner Advertisement: – A professionally designed banner advertisement used at right location, can bring more leads and traffic to the business website. Our graphics designers use latest software to design banner adverts, ensuring that each element of adverts such as headline, catch lines, slogans, contact details and special offers, are at right place in the layout.
Web Analytics: – In business, it is important to track the statistics of website traffic to understand user behavior and pattern of their interaction with website. It helps the top management to strategise website updates, accordingly, depending on user behavior and hence user expectations.For example, the site administrator can see reports of most frequently visited and least frequently visited pages and plan the website updates, accordingly.
Email Marketing: – Emails are an excellent medium for mass communication, particularly when it can be planned for selected users.Email marketing strategies have evolved over the years to provide an excellent avenue reach out to prospective and existing customers using targeted campaigns.
Our Email Marketing services include:
- Planning Email Campaigns
- Designing PSD or design of newsletters
- HTML/CSS of newsletters and integration and other service providers
- Event Marketing
- Online Surveys
- Social Campaigns
- Monitor campaigns for statistics
You can use our newsletter services to keep your customers updated for your products, services and news. The email campaigns enable you to manage the customer.list, and reporting on subscriptions and un-subscriptions, and user response pattern. It can help you plan and strategise for your products and services, more effectively.